SDA Bocconi DBA research · Product leaders
How are product leaders actually using AI?
A short, anonymous survey for CPOs, VPs and Heads of Product at software companies. You get a personalized AI-and-product report the moment you finish.
- About 10 minutes
- Anonymous
- Report on completion
What you get
A personalized report on your AI use in product work, shown as soon as you submit.
Optionally, the benchmark summary comparing product leaders when the study closes.
Who should take it
- CPO, CPTO, VP or Head of Product
- At a software or software-enabled company
- Any company size. Most respondents so far run teams of 20 PMs or fewer.
What it asks
How your team spends its time across nine areas of product work, where AI helps and where it doesn’t, and the delivery pressure you’re under.
Your privacy
The survey doesn’t ask for your name, email or company. It runs on SDA Bocconi’s Qualtrics, not on this website, and results are reported only in aggregate.
Leaving an email for the benchmark summary is optional and happens at the very end.
About the research
This study is part of Ken Pulverman’s Doctor of Business Administration at SDA Bocconi School of Management, supervised by Prof. Marco Sampietro. It looks at how well AI fits the work product leaders actually do, and how delivery pressure changes that.
More than 120 product leaders have taken part so far. Questions about the study: ken@drcpo.com