DrCPO exists for one reason. Product is now one of the most important functions in modern business, yet most product organizations are still homegrown and self-taught.
There is a better way.
Businesses need to leverage modern academic research to professionalize product. Universities need to seize this moment to educate a rapidly growing profession with curriculum built for the AI era.
We built DrCPO to connect those two worlds. This bridge is how the product profession leaps forward, and how software and software-enabled businesses win.
What we believe
Product must be a revenue engine
If product isn’t leading business success, everything is impacted. We tie product decisions to measurable business outcomes, not activity.
Shipping is not the same as progress
If you’re shipping and outcomes aren’t moving, the operating system is broken. We fix how decisions get made and how value gets validated.
“Agile” is not a strategy; it's an eng process
Done wrong, Agile becomes theater for product managers. Done right, it speeds learning & delivery. We refocus teams from rituals to outcomes.
AI needs standards and accountability
AI is a capability shift. Companies need clear workflows not experiments. We systematize where, why, and how AI is used, & how it’s managed.
How we work
Diagnose
Fast fact-finding grounded in real constraints. We clarify what’s true, what’s assumed, and what’s blocking decisions. (1–2 weeks)
Reset
Operating model, discovery system, decision cadence, and priorities your team can actually run. (2–6 weeks)
Deliver
Execution support, measurement, and iteration until results are visible and repeatable.
Selected Product Consulting services
Selected Engagements
Product & Opportunity Diagnostics
ne clear view of market gap, ICP, value narrative, and roadmap clarity.
You get: ICP snapshot, value narrative, opportunity map, roadmap diagnosis.
Product Operating Model Reset
Decision rights, outcomes, governance cadence, and a kill list that frees capacity.
You get: decision matrix, operating cadence, outcome scorecard, kill list.
Product Discovery Operating System
Continuous discovery, role clarity, dual-track done without theater.
You get: discovery cadence, interview pipeline, decision protocol, dual-track workflow.
AI in Product Workflows Analysis
Protect / Augment / Delegate analysis of generative AI use, plus workflow standards and governance planning.
You get: workflow map, tool standards, guardrails, measurement plan.
Message & Go-to-Market Alignment
Value clarity, targeting, and enablement that turns interest into pipeline.
You get: narrative, ICP re-targeting, proof points, enablement pack.
Who we are
Senior-led hands-on operators and practitioner-scholars, supported by a strong bench that scales.
DrCPO is led by senior product leadership with deep operating experience in B2B software and software-enabled business models.
We also work with a bench of trusted associates and specialist collaborators. This allows us to scale delivery when needed, bring in targeted expertise, and support both industry and academic engagements without depending on a single person.
In practice, you’re not hiring a lone consultant. You’re engaging a small, high-leverage team.
How we bridge:
We stay close to real-world practice through ongoing advisory work — and we translate that into modern teaching and curriculum.
Our services
Content Creation
Stand out with our captivating content creation services, tailored to engage today's digital audience
Marketing Analytics
Our platform empowers informed decision-making, tracking campaign performance, and ROI
Journey Optimization
Use customer data to deliver personalized messaging and content, enhancing engagement
Where we focus
Modern Product Consulting
We diagnose what’s blocking your product + GTM flywheel, then intervene with a practical operating model, discovery system, and execution plan your team can actually run.
Explore our Product Consulting
Academic Consulting and Teaching
We rapidly upgrade existing courses, develop new courses, and fill delivery gaps when priority courses can’t wait. We tailor proven frameworks and templates in weeks, not years.
Explore our Academic Consulting and Teaching
Our values
Innovation
We love nothing more that seeing good people make strides with the latest innovations.
Integrity
We're not in this for the billable hours, we do this work for the thrill of your success, reflected in every interaction.
Empathy
We've been there and have the scars. A hands-on, dedicated outside catalyst is often all you need to advance.
Trusted by Software Product Innovators & Leading Academic Institutions
Ready to move from stuck to momentum?
If product or GTM is stuck — or priority courses can’t wait — we can help you move from uncertainty to decisions, and from decisions to outcomes.
Our team
Meet the awesome folks who make all of this possible day to day
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Join our team
Let's work on great things together and enjoy all the perks of Elevate.
Explore exciting opportunities and be a part of a dynamic and innovative work environment